Project Morrinho, a South Bank Favela

I walked across the bridge over the river at Embankment the other night to discover  a giant model favela slum city sat right next to a model London, an art installation beside the Royal Festival Hall on the South Bank built from bricks. 

It is a collaboration between teenagers from the Pereira da Silva favela in  Rio de Janeiro, Brazil and the Stockwell Park Estate in Brixton.

The project, called Project Morrinho, is a replica of a social and cultural project created 12 years ago in Morrinho part of Pereira da Silva. The original aimed to challenge the negative perceptions of Brazil’s violent and drug ridden favelas.

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“Hello Gorgeous!” - Future of Retail Technology

Japan tests billboards that know your age, gender
Marketing agencies in Japan are taking technology one huge step further. They are testing billboards that can tell the sex and age of the person standing in front of them. It had been reported about a year ago that billboards that could tell whether the face in front of it was male or female were being developed. This project is now being tested at underground-railway stations in Tokyo.
NEC is developing a facial recognition system that will be inserted into these billboards. A pilot project has been undertaken by 11 railway companies and will run for a year. They will set up 27 such billboards in total. The Digital Signage Promotion Project, which is running the scheme, says the billboards contain a camera that can determine the approximate age and sex of a person standing in front of it for a minimum of one second. The longer the person stands in front of it, the more accurate the data available. The information is then relayed to an internal computer, which will pick appropriate ads to display to that person. The system is called the Next Generation Digital Signage Solution. The project aims to collect data about the type of people most likely to stand in front of billboards and then show ads in accordance with data available. For instance, young women may be shown ads about cosmetics or designer apparel, while elderly women may be shown ads for household and kitchen equipment, and men may be shown ads for sporting goods. The innovation could well be a case of real life imitating reel life. The 2002 film Minority Report showed billboards that could recognise people by name and would then shout suggestions about which products they should buy.
Source: Accuracast

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Hunt Haggarty Feature in Jessica Magazine…

Susie has been talking to Hong Kong’s top selling women’s glossy magazine Jessica about China’s Creative Voice in this month’s issue. Take a look…

Don’t Look Down…

Cameras at the ready.
We’ve just discovered this rather epic street painting by artist Mark WennerThis particular one is located at the Hai’an Culture Industry Theme Park in Nantong City, which still isn’t finished, but that hasn’t stopped the crowds coming to marvel at the illusion. The Park, once completed will be a distribution centre of goods and materials of local culture industry. It reminds me of a giant Crevasse  by street artists Joe Hill and Max Lowry which appeared on the tow path by Regent’s Canal last Summer. A fantastic commissioning by British Waterways as part of their ‘Two tinges’ campaign, they wanted to find a way to slow down careless bikers by the canal.

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Meteor Liffey Valley…

Using Posterous doesn’t really help post vids so here’s the movie without the need to go to Posterous for a butchers…
http://www.vimeo.com/12108596

New Meteor Store Opens in Ireland…

and HH designed it! Yesterday after a fast turnaround from initial concept to build we got the first of the new Meteor stores opened. Meteor are a mobile phone network in The Republic of Ireland and this particular store is in the Liffey Valley Shopping Centre. As well as introducing new features like the ‘Try Bar’ in the centre of the store for consumers to get involved with the latest live product we introduced a new wall system which incorporates media screens, easy read Top 5 Smart Phone bays and a general uplifting amount of ORANGE!!!! One of the nicest surprises was that everyone who shopped and worked there just looked so healthy. Get an instant happy tan at Meteor ‘The Healthy Option’

On one of my small ad-libbed walk arounds of the centre I counted Meteor with 24 consumers in store to Carphone Warehouse’s 16, Vodafone’s 2 and Three Store’s 0….a very good start.

Thanks to John Anslow and Denise Doyle at Meteor, Dave, Sally and Eric at Brand Pie and all at HH who jumped in and got stuck in.

Click here to download:

MOV05205.MPG (76394 KB)

Posted via web from HuntHaggarty

Painting Favelas

Just stumbled across this rather colourful creation at the centre of Rio de Janeiro, 2 Dutch artists have painted 34 houses on the giant hillside favela in bright rainbow stripes and blocks. I Really love the fun transformation and opportunities and sense of celebration and recognition it provides for the community.

It is part of the Favela Painting project by Hass&Hahn, who are Joen Koolhaas and Dre Urhahn, their dream is to one day paint an entire favela, giving the neighbourhood empowerment and pride. The project’s aim is to transform communities into landmarks and inspirational monuments like the statue of Christ the Redeemer on Sugar Loaf Mountain. The work is being painted by 25 local youths who have been trained as painter, providing them with employment, income and and a new sense of responsibility.Artist Dre Urhahn, who helped to conceive the project says that the work can “make colourful difference in the lives of local individuals, the community and the city of Rio. It has the potential of working as a catalyst in the process of social renewal and change.”

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The Impossible Project

The Polaroid is having a massive come back, new cameras, new Creative Director (Lady Gaga?! hmmm) and an array of new films. After it was announced in 2008 that the production of Polaroid film would be discontinued, a group of enthusiasts refused to let go and The Impossible Project was born. It started in October 2008 with the aim: ‘To keep the magic of analog Instant Photography alive by producing a new Instant Film Material.’

They took over the last Polaroid production plant in Enschede in the Netherlands to save the Polaroid from extinction, using the existing machinery at the plant, finding new solutions and replacing outdated and unavailable components. They have successfully scaled down and condensed the production process and Impossible are now on track for the production of 1 million films in the first year. They have re-invented instant films for each of the different camera models in over 20 new varieties with unique characteristics for creating new stunning effects.

Impossible stores are popping up all over the world in Berlin, Barcelona, London, Vienna and the latest Impossible Project Space on Broadway, New York, celebrating the magic and the bright future that analog Instant Photography is now facing. With an exhibition of The Impossible Collection (a follow on from the world famous Polaroid Collection) displaying the experimental work of international photographers and artists using the Impossible films, revealing their potential.

Good on Impossible

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Lovely Day…

It is today…but so is this little place Lovely Day on Elizabeth Street, New York City.
Everybody says this kinda thing…’great coffee’ but they honestly do have great coffee and a great atmosphere…quietish when i was there…that is apart from the music which most brits would recognise…Morrisey/Smiths/Clash. Nice.
Part bar/restaurant part cafe. Just lovely any time of day.

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Trying to Since Friday!

Hopefully back Wednesday….who knows

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